New Year's Resolutions #455

Charles DuHigg is the author of "The Power of Habit: Why We Do What We Do in Life and Business", about the science of habit formation in our lives, companies and societies, and "Smarter Faster Better: The Transformative Power of Real Productivity", about the science of productivity. He worked at the New York Times between 2006 and 2011, writing such series as "The iEconomy" which focused on Apple and won a Pulitzer prize for explanatory reporting in 2013. Before that, he contributed to other series, including "Golden Opportunities", "The Reckoning", and "Toxic Waters".

Ayelet Fishbach is a professor of behavioral sciences and marketing at the University of Chicago Booth School of Business. A primary focus of her research is on the processes of self-control. She is interested in how people protect their long-term goals from the influence of short-term motives or temptations. Her research assumes that when short-term motives threaten the attainment of long-term goals, people proactively employ self-control strategies designed to offset the influence of short-term motives on their behavior. Self-control is often an intentional process of committing to long-term goals and eliminating tempting alternatives. However, self-control may also be an unconscious process. Her research explores some of these deliberative and implicit self-control processes.